Kenner changed everything with their iconic Star Wars toys, a line of action figures, vehicles and playsets (and countless other toys) starting in 1977, soon after the film was released. Unprepared for the response to the film and subsequent high demand for toys, Kenner appeased the market with a "teaser" set - the "Early Bird Certificate Package" which included a certificate which could be mailed to Kenner and redeemed for four Star Wars action figures (Luke, Leia, Chewbacca and R2-D2). The box also contained a diorama display stand, some stickers, and a Star Wars fan club membership card. Pure genius, that spawned from a lack of being prepared, but still...it worked perfectly and the rest is toy legend.
This web site is dedicated to the original vintage Kenner toys released from 1977 - 1985 and associated with the original Star Wars trilogy - Star Wars: A New Hope, The Empire Strikes Back and Return of the Jedi.
Star Wars Toy Pages
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Did You Know?
The license for Star Wars action figures was initially offered to the Mego Corporation which was the leading company in action figures in the 1970s. Mego refused the offer and the license was subsequently picked up by Kenner, a subsidiary of General Mills. This likely goes down as the worst decision by a toy manufacturer in history, as Mego never was able to compete with Kenner and eventually folded in the early 1980s after the failure of several unsuccesful toy lines.
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